Follow the Filter Bubble

Like: the enemy of love?


/ May 30th, 2011 /

I’m not sure Jonathan Franzen had filter bubbles in mind, but in yesterday’s NYT’s op-ed the author points out yet another casualty of being surrounded by things you like: love.

Excerpt from the article:

A related phenomenon is the transformation, courtesy of Facebook, of the verb “to like” from a state of mind to an action that you perform with your computer mouse, from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture’s substitute for loving. The striking thing about all consumer products — and none more so than electronic devices and applications — is that they’re designed to be immensely likable. This is, in fact, the definition of a consumer product, in contrast to the product that is simply itself and whose makers aren’t fixated on your liking it. (I’m thinking here of jet engines, laboratory equipment, serious art and literature.)


 


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