Follow the Filter Bubble


Press Reviews for The Filter Bubble

“The Filter Bubble — a compelling deep-dive into the invisible algorithmic editing on the web, a world where we’re being shown more of what algorithms think we want to see and less of what we should see.” —’10 Essential Books for Thought-Provoking Summer Reading’, Maria Popova, The Atlantic

“On the Web, we often see what we like, and like what we see. Whether we know it or not, the Internet creates personalized e-comfort zones for each one of us… And what’s wrong with that? Plenty, according to Eli Pariser, the author of ‘The Filter Bubble: What the Internet Is Hiding From You.’ Personalization on the Web, he says, is becoming so pervasive that we may not even know what we’re missing: the views and voices that challenge our own thinking.” —Natasha Singer, The New York Times

“Through interviews with influential Internet experts including Google News chief Krishna Bharat, Search Engine Land editor Danny Sullivan and Microsoft researcher Danah Boyd, Mr. Pariser exposes the problem with personalization: It’s hard enough for an army of researchers to create algorithms that can match each of us with things we like. It’s nearly impossible, by contrast, to craft a formula that will show us something we wouldn’t seek out but really ought to read—and will be glad we did. Beyond throwing random links onto a screen, it’s hard to model serendipity on a computer.” —Paul Boutin, The Wall Street Journal

“Eli Pariser is no enemy of the Internet. The 30-year-old online organizer is the former executive director and now board president of the online liberal political group But while Pariser understands the influence of the Internet, he also knows the power of online search engines and social networks to control exactly how we get information—for good and for ill.” —Bryan Walsh, TIME

“It’s not just the large number of search variables, or the intervention of marketers, that shapes the information we’re shown by bringing certain pages to our attention while others fall far enough down in the rankings to be kept out of view. As Eli Pariser documents in his chilling book The Filter Bubble: What the Internet Is Hiding from You, since December 2009, Google has aimed to contour every search to fit the profile of the person making the query.” —Sue Halpern, The New York Review of Books

“Better known (so far) as the executive director of the progressive political action committee, Eli Pariser is making noise these days as the author of ‘The Filter Bubble: What the Internet is Hiding from You.’” —Daniel Terdiman, CNET

“Eli Pariser’s new book The Filter Bubble: What the Internet Is Hiding from You is a thoughtful, often alarming look at the dark side of Internet personalization.” —Cory Doctorow, BoingBoing

“”The Filter Bubble” is a nuanced critique of how most of us are now getting our information: through algorithms. His argument is simple, elegant and spot on.” —Matthew Creamer, Ad Age

“Eli Pariser’s new book The Filter Bubble: What the Internet Is Hiding from You is a must-read for pretty much anyone who uses the Internet.” —Jonathan Matthew Smucker, AlterNet

“Eli Pariser, former executive director at, warns in his fascinating and even-handed book that the rise of such ‘personalization’ comes at a steep price. By sealing every individual inside a bubble of relevance, personalization works to erode the public sphere and to minimize exposure to new information, both on the left and on the right.”—Harold Parker, The Daily

Advance praise for The Filter Bubble

“Eli Pariser has written a must-read book about one of the central issues in contemporary culture: personalization.”—Caterina Fake, Flickr co-founder

“You spend half your life in Internet space, but trust me—you don’t understand how it works. Eli Pariser’s book is a masterpiece of both investigation and interpretation; he exposes the way we’re sent down particular information tunnels, and he explains how we might once again find ourselves in a broad public square of ideas. This couldn’t be a more interesting book; it casts an illuminating light on so many of our daily encounters.”—Bill McKibben, author of Eaarth and The End of Nature, and founder

The Filter Bubble shows how unintended consequences of well-meaning online designs can impose profound and sudden changes on politics. All agree that the Internet is a potent tool for change, but whether changes are for the better or worse is up to the people who create and use it. If you feel that the Web is your wide open window on the world, you need to read this book to understand what you aren’t seeing.”—Jaron Lanier, author of You Are Not a Gadget

“For more than a decade, reflective souls have worried about the consequences of perfect personalization. Eli Pariser’s is the most powerful and troubling critique yet.”—Lawrence Lessig, author of Remix, Free Culture and Code

“Eli Pariser isn’t just the smartest person I know thinking about the relationship of digital technology to participation in the democratic process—he is also the most experienced. The Filter Bubble reveals how the world we encounter is shaped by programs whose very purpose is to narrow what we see and increase the predictability of our responses. Anyone who cares about the future of human agency in a digital landscape should read this book—especially if it is not showing up in your recommended reads on Amazon.”—Douglas Rushkoff, author of Life Inc. and Program or Be Programmed

“In The Filter Bubble, Eli Pariser reveals the news slogan of the personalized internet: Only the news that fits you we print.”—George Lakoff, author of Don’t Think of an Elephant! and The Political Mind

“Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. His thorough investigation of Internet trends got me worried, too. He even taught me things about Facebook. It’s a must-read.”—David Kirkpatrick, author of The Facebook Effect

“Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one.”—Clay Shirky, author Here Comes Everybody and Cognitive Surplus

“‘Personalization’ sounds pretty benign, but Eli Pariser skillfully builds a case that its excess on the Internet will unleash an information calamity—unless we heed his warnings. Top notch journalism and analysis.”—Steven Levy, author of In the Plex: How Google Thinks, Works, and Shapes Our Lives

“The Internet software that we use is getting smarter, and more tailored to our needs, all the time. The risk, Eli Pariser reveals, is that we increasingly won’t see other perspectives. In The Filter Bubble, he shows us how the trend could reinforce partisan and narrow mindsets, and points the way to a greater online diversity of perspective.”—Craig Newmark, founder of craigslist






    New York Times Bestseller

    Buy the book from (US) (UK)
    Barnes & Noble

    Buy the audiobook from

    Tantor Audiobook

    "For more than a decade, reflective souls have worried about the consequences of perfect personalization. Eli Pariser's is the most powerful and troubling critique yet."

    Lawrence Lessig, author of Remix, Free Culture and Code

    View More

    You can reach Eli by email at