Every year, thousands of entrepreneurs, change-makers, innovators and scientists gather in Long Beach, California for TED, the world’s leading thought conference. In 2011, the audience included executives from Facebook, Google, Microsoft, Yahoo, and many other Silicon Valley startups.
So when Eli Pariser explained the filter bubble concept and then called on them from the main stage to change how they do business, it wasn’t at all clear how they’d react. Watch the video to see what happened:
"Internet firms increasingly show us less of the wide world, locating us in the neighborhood of the familiar. The risk, as Eli Pariser shows, is that each of us may unwittingly come to inhabit a ghetto of one."