Every year, thousands of entrepreneurs, change-makers, innovators and scientists gather in Long Beach, California for TED, the world’s leading thought conference. In 2011, the audience included executives from Facebook, Google, Microsoft, Yahoo, and many other Silicon Valley startups.
So when Eli Pariser explained the filter bubble concept and then called on them from the main stage to change how they do business, it wasn’t at all clear how they’d react. Watch the video to see what happened:
"The Internet software that we use is getting smarter, and more tailored to our needs, all the time. The risk, Eli Pariser reveals, is that we increasingly won't see other perspectives. In The Filter Bubble, he shows us how the trend could reinforce partisan and narrow mindsets, and points the way to a greater online diversity of perspective."