Every year, thousands of entrepreneurs, change-makers, innovators and scientists gather in Long Beach, California for TED, the world’s leading thought conference. In 2011, the audience included executives from Facebook, Google, Microsoft, Yahoo, and many other Silicon Valley startups.
So when Eli Pariser explained the filter bubble concept and then called on them from the main stage to change how they do business, it wasn’t at all clear how they’d react. Watch the video to see what happened:
"Eli Pariser isn't just the smartest person I know thinking about the relationship of digital technology to participation in the democratic process—he is also the most experienced. The Filter Bubble reveals how the world we encounter is shaped by programs whose very purpose is to narrow what we see and increase the predictability of our responses. Anyone who cares about the future of human agency in a digital landscape should read this book—especially if it is not showing up in your recommended reads on Amazon."