Every year, thousands of entrepreneurs, change-makers, innovators and scientists gather in Long Beach, California for TED, the world’s leading thought conference. In 2011, the audience included executives from Facebook, Google, Microsoft, Yahoo, and many other Silicon Valley startups.
So when Eli Pariser explained the filter bubble concept and then called on them from the main stage to change how they do business, it wasn’t at all clear how they’d react. Watch the video to see what happened:
"Eli Pariser is worried. He cares deeply about our common social sphere and sees it in jeopardy. His thorough investigation of Internet trends got me worried, too. He even taught me things about Facebook. It's a must-read."